{"id":3258,"date":"2009-02-05T11:06:22","date_gmt":"2009-02-05T11:06:22","guid":{"rendered":"https:\/\/laorquideadedarwin.com\/ann-y-paul-rand-los-inicios-del-album-ilustrado\/"},"modified":"2020-05-17T11:47:37","modified_gmt":"2020-05-17T11:47:37","slug":"ann-y-paul-rand-los-inicios-del-album-ilustrado","status":"publish","type":"post","link":"https:\/\/laorquideadedarwin.com\/va\/ann-y-paul-rand-los-inicios-del-album-ilustrado\/","title":{"rendered":"Ann i Paul Rand: els inicis de l’\u00e0lbum il\u00b7lustrat."},"content":{"rendered":"

Ann i Paul Rand van jugar un paper fonamental i orientador en els inicis de l’\u00e0lbum il\u00b7lustrat. Paul Rand (1914 \u2013 1996) va ser el precursor del disseny gr\u00e0fic, i el m\u00e9s eminent dels EUA \u00c9s considerat el pare del disseny gr\u00e0fic modern<\/a>. \u00c9s un referent en aquest ofici.<\/p>\n

Els seus treballs mostren el coneixement que tenia dels artistes moderns com Paul Klee i Wassily Kandinsky. Tenia una gran habilitat a convertir les formes en s\u00edmbols i recursos per a la comunicaci\u00f3 visual. Qualitat que es reflecteix en les il\u00b7lustracions que va realitzar en els \u00e0lbums escrits per la seua esposa Ann Binkley \u2014van estar casats entre 1949 i 1960\u2014.<\/p>\n

Paul es va iniciar professionalment com a dissenyador editorial en els anys 30. Va treballar per a grans empreses de publicitat per\u00f2 es va independitzar a mitjan 50. Va posar en marxa projectes personals, amb tra\u00e7 molt simple, una cosa nova en aquella \u00e8poca. Els seus dissenys eren com a fets per un xiquet. La famosa editora de llibre infantil Margaret K. McElderry<\/a> (1912 \u2013 2011), li proposa fer llibres per als m\u00e9s xicotets. Inicialment aix\u00f2 no li conven\u00e7. Per\u00f2 li va animar la seua dona Ann, escrivint ella els textos. I aix\u00ed naixen quatre llibres, el primer d’ells I know a lots of things, en 1956; despr\u00e9s Sparkle and Spin<\/em> (1957); Little 1<\/em> (1962) i Llisten! Llisten!<\/em> (1970).<\/p>\n

 <\/p>\n

\"Coberta<\/a>

Imatge: Tres dels contes publicats pels Rand, Sparkle and Spin (1957), Little 1 (1962) i Llisten! Llisten! (1970).<\/p><\/div>\n

 <\/p>\n

El primer dels seus \u00e0lbums: S\u00e9 moltes coses (I know a lots of things) \u00e9s un model a seguir. El llibre es va publicar en 1956 als EUA i va arribar al nostre idioma en 2008, de la m\u00e0 de l’editorial Barbara Fiore<\/a>. Des del punt de vista del disseny, \u00e9s un \u00e0lbum il\u00b7lustrat senzill i amb un ordre molt estudiat. S\u00f3n il\u00b7lustracions \u00abt\u00edpiques\u00bb de l’autor: simples i alegres, combinant els colors plans primaris, que mostren la seua gran genialitat.<\/p>\n

Paul Rand va ser un gran creador de marques i logotips \u2014va dissenyar el d’IBM, WestingHouse, Yale o UPS\u2014. En els llibres juga amb el mateix paper que en els logos: \u00abamb poc diu molt\u00bb. \u00c9s suficient amb observar la formiga carregant la maduixa o l’\u00f2bila verda de la tapa. Les frases que de l’es citen s\u00f3n clarificadores:<\/p>\n

La simplicitat no \u00e9s la nuesa<\/em><\/strong><\/p>\n

Dissenyar no \u00e9s ordenar de manera capritxosa<\/em><\/strong><\/p>\n

Llibertat d’expressi\u00f3 no \u00e9s anarquia<\/em><\/strong><\/p>\n

L’ordre, la disciplina i les proporcions no s\u00f3n l’exclusiva de l’art grec<\/em><\/strong><\/p>\n

 <\/p>\n

\"Colors<\/a>

Imatge: una de les p\u00e0gines de \u00abI know a lot of things\u00bb editat per Harcourt, Brace & World, Nova York, 1956. (Foto Natura i Cultura, col\u00b7lecci\u00f3 L’Orqu\u00eddia de Darwin).<\/p><\/div>\n

 <\/p>\n

Per\u00f2, tamb\u00e9 cal recon\u00e9ixer els textos d’Ann, pel seu ritme, claredat i originalitat<\/strong>. L’inici \u00e9s una frase genial:<\/p>\n

\u00abSigues tantes coses! S\u00e9 que quan em mire en l’espill s\u00f3c jo el que veig\u00bb.<\/strong><\/p>\n

L’inici del llibre \u00e9s la identificaci\u00f3 del propi lector. S\u00f3c jo el que sap i apr\u00e9n. I connecta amb el m\u00f3n en el qual vivim, amb els animals, la llar, la mar, el s\u00f2l, els arbres\u2026 El final obri un cam\u00ed cap a la idea de cr\u00e9ixer aprenent. Connecta amb els xiquets i, a l’una, \u00e9s atractiu per als adults i els pares per la seua poesia. L’\u00e0lbum ajuda els xicotets a ser conscients de tots els seus coneixements, totes les coses que saben. Aix\u00f2 els motiva a la lectura, a la interpretaci\u00f3 de les imatges i a descobrir l’interessant que \u00e9s aprendre. El text, a m\u00e9s d’amb les imatges, ens acosta a l’entorn i ens transmet el so de la natura amb les paraules.<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0…and climb a tree \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u2026 i grimpar a un arbre<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0high as the sky \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt com el cel<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0to watch a bird fly by\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 per a veure passar un ocell<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0and an acorn drop \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0i caure una bellota<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0kerplop, kerplop \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 pataplof, pataplof<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ann i Paul Rand van jugar un paper fonamental i orientador en els inicis de l’\u00e0lbum il\u00b7lustrat. Paul Rand (1914 […]<\/p>\n","protected":false},"author":2,"featured_media":3256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[232],"tags":[437,435,438,297,436],"class_list":["post-3258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historia-2","tag-album-illustrat","tag-album-ilustrado-va","tag-art","tag-ilustracion-2","tag-rand-va"],"acf":[],"yoast_head":"\nAnn i Paul Rand: els inicis de l'\u00e0lbum il\u00b7lustrat. - La Orqu\u00eddea de Darwin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laorquideadedarwin.com\/va\/ann-y-paul-rand-los-inicios-del-album-ilustrado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ann i Paul Rand: els inicis de l'\u00e0lbum il\u00b7lustrat. - La Orqu\u00eddea de Darwin\" \/>\n<meta property=\"og:description\" content=\"Ann i Paul Rand van jugar un paper fonamental i orientador en els inicis de l’\u00e0lbum il\u00b7lustrat. 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